Tag Archive for 'Social Networking'

Now, Facebook has its medals!

One common response to mention of Facebook among the Gen X and Baby Boomer (in other words, over 30) crowd is the disdainful “Why would I want people to know what I had for breakfast?!”  Use of Facebook, these people declare, is shallow and silly.

Now, it is true that many people – and not just youngsters – post to their Facebook stream rather unimportant  snippets from their daily routine; and their Friends on the service can ignore it or react to it with equally inane comments. But that’s hardly unique to Facebook; people getting together in a bar or a pub seldom pronounce earth-shaking insights either. So what’s the problem?

Which reminds me of that wonderful hobby of my youth, Amateur radio. Of course that was also about Geekdom, and homebrewing complex electronic gear; but it also involved sitting up late nights pounding at a Morse key to set up contact with like-minded “hams” from remote lands. And you know what? With few exceptions, what we discussed was our locations, antennas, weather conditions and quality of reception. Even more boring than what we had for breakfast. Yet no one criticized us as shallow or silly!

Why not? Perhaps because we had our medals, so to speak: everyone knew that radio hams were an indispensable asset to their community at times of crisis or natural disaster. Everyone knew of some ship or mountaineering expedition that was saved through a diligent amateur operator’s efforts. True, these cases were rare, but they earned our hobby respect.

And now, at last, Facebook is earning its own medals as a beneficial force in society. In the past year Facebook is increasingly seen to impact the affairs of nations; most visibly in the “Arab spring” revolutions in the Islamic world, but also in less violent situations. In Israel it is being used by the current grassroots protest movements seeking to restore sanity to food prices, increase housing availability, and revise the national priorities to focus on greater social equality and justice. Non-violent as they are, they already have a huge impact; and they all began as a call for protest in a Facebook page started by a young individual. A month later, the government is trembling in the face of the hugest demonstrations the nation has ever seen, and much hopeful change is in the air.

So… next time someone tells you that Facebook is about what one ate for breakfast, remind them that it has earned its medals, and the right to talk about breakfast if it wishes – in between overthrowing tyrants and channeling nationwide protests. Saving sinking ships is nothing in comparison!

Paperclips and Facebook policy in the workplace

I remember well the hysteria around Internet use in the workplace. Back in the mid-nineties, it suddenly became possible for employees to access the newly invented World Wide Web from their computers at work, and managers in many companies were mortified: people might (perish the thought!) use company assets for non-business use, and in doing so waste work time!

Back then, we saw many knee-jerk reactions in the corporate world. Memos would be issued asserting that no one may access the net without written manager approval, based on “business need”; anyone who violated this wise edict would be severely punished! Of course, the major business need of getting acquainted with an incredible innovation that would revolutionize every business in a few years was not appreciated by the short sighted. Fortunately not everyone was that short sighted, and with time reality smacked the remainder in the face, and now web access is a given.

At the time I was involved in a discussion group where people dealing with these issues could exchange views. I particularly remember a comment by a professor who reacted to the concern of some participants that their employees will stop working if given web access. He wrote “employees who abuse this access and don’t do their jobs are just like employees who steal paperclips in the office to take home; I expect your companies know how to deal with that”. Wise words, which I put to good use when, having convinced my company to allow free web usage, I had to step in and handle cases of abuse. A criminal is a criminal; the majority of employees are responsible adults and should not be treated like children just to foil a few slackers.

I was reminded of this old argument when a student I was coaching submitted the results of a small survey she’d administered to Gen Y workers to characterize workplace policies around personal use of Facebook during work hours. She found an interesting gap between employers and employees. 47% of respondents’ workplaces had a policy forbidding such use entirely; 10% permitted unlimited use; only 10% allowed personal use during work hours as long as it did not interfere with work (the remaining 33% had no policy in place at all). In other words, of those employers that did have a policy, 70% were totally forbidding, 15% were totally permissive, and only 15% hit on the sensible, balanced, desirable solution: trust your employees to do what’s right. Let them enjoy a little social networking while putting the interest of the job first – without being policed.

Meanwhile, the employees surveyed were asked what they think the policy ought to be; 77% advocated the sensible policy stated above, while only 3% advocated unlimited use (13% were for permitting use after formal work hours, and 10% were in favor of a total ban). In other words, 77% of employees had the wisdom and the restraint to support a policy that balances work and personal needs, putting the work duties first; only 15% of employer policies reflected such wisdom. Hmmm…

The good news, at any rate, is that just as with the Internet, Facebook is here to stay, and the new Gen Y cohort of employees will bring it into the workplace whether or not management likes it. Hopefully – and I am optimistic here – managers will realize before long that employees who can be trusted around paperclips can be trusted around Facebook too. The above data point shows that they can.


Atos Origin aiming to become email-free!

Impressive news from France: last week Mr. Thierry Breton, CEO of Atos Origin (a 49,000 employee global IT Services company) has announced that the company aims to be email-free in three years.

More impressive is the fact that this is evidently not just talk; Mr. Breton, speaking to the press, has justified this decision with an insightful set of observations, which in turn are grounded in hard data collected by the company and others. He also reports that his company has been implementing new tools that will eventually replace email for internal communications, notably collaboration and social networking platforms.

I’ve been preaching a move from email towards other platforms – internal social networks, blogs and RSS feeds, shared workspaces and so forth – for some years now; but this is the first time I see a large corporation deciding to make such a bold leap. And they’re likening the situation to the trend of curbing physical environmental pollution in the aftermath of the industrial revolution – a bold analogy.

Of course God is in the details, as the saying goes; it is interesting and important to consider what is involved in this plan. Obviously email itself is not going away entirely; they will need it to communicate with their external customers and stakeholders. And they will need a method to bridge external email and internal networking: if you want to forward a message from a client to a coworker, you will not want to start cutting and pasting, especially if the coworker needs to respond to the original sender. But three years should be enough to solve such issues if they have their mind set on it, and they clearly do.

The most heartening fact in this story is that the deal seems driven with great enthusiasm by the CEO. Furthermore, this CEO sounds convinced of what I’ve been saying for 15 years: email overload imposes a severe toll on the company’s ability to succeed. With such role modeling and leadership, Atos Origin should have a good chance at making this drastic change a success.

Facebook: a third factor in enterprise Information Overload?

Information Overload can have manifold manifestations: physicians have more new articles coming out in their field than they can possibly cover, consumers have too many TV channels to choose from comfortably, journalists have a hard time staying on top of breaking news, and so forth. But in the enterprise, the domain of the knowledge worker population I belong to and serve, Information Overload took a fairly predictable and well-characterized form, and it had two underlying components: Email Overload and Interruptions (a.k.a. distractions). Until recently, this was it; find a way to handle the hundred or (many) more incoming emails a day, and to keep in check the endless intrusions of BlackBerries and other interrupters, and you could have IO under control.

But in the last year I begin to see signs that a third component may be joining these two: Facebook. I first caught on over a year ago when a senior manager asked me: when is Facebook going to replace email in his company? He had noticed that his kids’ generation don’t bother to maintain an email account; it’s all in Facebook for them. He also noticed that these kids, or their peers, will very soon hit the workplace…

Now, I wouldn’t hold my breath for email to disappear; but there are ever more signs that the arrival of Gen Y in the enterprise will bring with it a growing reliance on both internal and external social networks; and my bet is that any attempt to ban the external ones will be as short-lived as were the attempts to ban the World Wide Web in the mid-nineties. Facebook and similar tools will be part of enterprise life, including personal use, and many people with foresight realize that. The question is, what will this do to Information Overload?

That this is a relevant question I see from the number of people who approach me, after my lectures on IO, and express concern, or seek advice, around Facebook Overload. The temptation to check and update Facebook around the clock may strike Gen X and Boomer workers as silly, but it is the younger people – who already do this in high school – who will matter before long. If Facebook is addictive, they will arrive at the workplace with the habit already established. If so, we IO practitioners will need to add Facebook to the twin factors of email and interruptions, and we will need to have answers and solutions to this new aspect of the old problem.

What do you think? Do share your thoughts on this: will Facebook IO be a problem 5 years from now? Is it a problem already? And what can we do about it?

The Warm Fuzzy factor in communications

These days I make a living helping people avoid spending all night on processing their email overload, so it was with some amusement that I remembered how I used to spend my own nights communicating with people – but enjoying every minute of it!

This was back when I was in my teens and twenties, and I had a ham radio station I’d built myself (of course). I’d stay up late at night (when shortwave reception tends to improve) trying to connect to as many other radio amateurs in distant lands as I could raise in my earphones. It was a fun hobby, and it gave me much pleasure.

Morse KeyThere are some analogies to email: I was communicating across the globe; I made contact with many people I’d never met before; and, let’s face it, much of what we said (or pounded out in Morse code) was not very interesting per se: weather conditions, equipment and antenna configurations mostly – about as fascinating as much incoming email. And yet it was fun – an adjective no one would ascribe to email.

The difference, I guess, lies with the “warm fuzzy” factor. Email at its best can be very efficient, but tends to be dry, businesslike, and soulless. Sure, there are exceptions: some emails among friends and relatives can be heart warming indeed, but these are buried under the flood of utilitarian work email and useless unsolicited messages. The radio contact we had, even when done via dots and dashes, was a very human form of contact; it was synchronous, interactive, and for a few minutes would make two remote people feel friendship. I wish email was like that…

But then, the warm fuzzy factor does exist today – in the social networks world, notably the less business oriented ones like Facebook and MySpace. I encounter many people (above high school age, anyway) that express real concern with Facebook addiction and time drain, but even these would admit they find the experience pleasing: you see your friends, exchange comments and pleasantries, and feel part of a human activity, just like radio amateurs do.

But of course, none of these Facebook users could build a radio rig – or an internet router – from scratch…  :-)

Image courtesy Anthony Catalano, shared on flickr under CC license.

Facebook encroaches on email and blog interaction

I observed in my April newsletter that we may be approaching an inflection point: the next generation of workers may not be as eager as their predecessors to “Live in their Email” – they may well choose to live in Facebook, or some equivalent, instead. Some of the younger generation already forgo using email today: they want to talk to their social circle, and doing so in Facebook, where they do indeed live, comes naturally.

Whether this will also happen (at least in part) in the workplace is still unknown, but it’s worth considering – is being considered, I’ve seen, by the more forward-thinking in management circles. If you haven’t thought about it, you should too. Of course this doesn’t necessarily mean corporate employees will use Facebook itself; they may use equivalent intra- or inter-company social networking tools like Lotus Connections.

Until then, Facebook is expanding its scope in other ways, bent as it seems to be on attaining digital world domination. Of relevance to this blog (and no doubt many others): when I started blogging in 2006, comments to my posts would invariably appear on my blog. Today most of them actually show up on Facebook, as comments on my status updates that inform my friends about new posts on either of my blogs. This is an interesting change: it means that the more permanent record – the blog itself – has less interactive discussion, but it also means that my social circle – and those of my commenters – are more closely in the loop. And since I have many more unique blog readers than friends on Facebook, it also indicates that friends are far more likely to engage in commentary on one’s thoughts.

We’ve come a long way since the days when journalists wrote articles in print media, and the rest of us could at most snail mail a letter to the editor about them…